Lead the digital performance strategy across multiple channels to drive customer acquisition and retention for First Bus and its B2B brands. The role involves auditing tracking frameworks, optimizing digital spend, and building in-house technical capabilities to reduce agency reliance.
First Bus
3 Remote Job Openings at First Bus
Act as the primary guardian of First Bus's brand strategy and visual identity to ensure consistency across all audiences and channels. Lead the implementation of the brand refresh and manage a network of brand champions to embed governance across the organization.
Acts as the central coordinator for all creative asset requests, managing the workflow from intake to output within the Production Hub. Responsible for resource allocation, process optimization, and ensuring all creative output meets brand and legal standards.
