You will own the content creation, accuracy, and compliance for Bowtie Malaysia's insurance and health library while leveraging AI tools for scaling. Additionally, you will build external credibility through media placements and ensure all content adheres to BNM and MOH regulatory standards.
You will own the end-to-end organic discovery strategy, including technical SEO, GEO, and AEO, to drive traffic and authority for the Malaysian market. Additionally, you will build and lead a local content team to scale a library of over 2,000 indexed articles.
