Barrena Branding & Marketing

Plan and manage paid media campaigns across Google and LinkedIn to drive qualified leads for B2B tech clients. Analyze performance data and optimize campaigns based on KPIs like CPL, ROAS, and CAC.

Develop and support marketing strategies for a portfolio of primarily B2B clients to drive demand generation and pipeline growth. Oversee campaign execution, review deliverables for quality, and manage client communications and performance reporting.

Lead marketing strategy and client engagement for a portfolio of primarily B2B clients in technology and healthcare. Translate business goals into demand generation campaigns and oversee the quality of deliverables produced by internal specialists.