The VP of Growth will own online revenue and profitability by driving full-funnel growth across acquisition, conversion, and retention. This includes leading paid media strategy, managing budget allocation, and optimizing the customer journey in collaboration with product and CX teams.
Manage and grow key retail relationships across food, drug, mass, and club channels to drive revenue and expand distribution. Lead line reviews, analyze performance data, and collaborate cross-functionally to ensure operational alignment and execution.
This role is responsible for owning and leading the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback. Key duties include developing segmentation strategies and designing/optimizing automated journeys to increase conversion and drive revenue.
