Zuzana Bleha

English fluent and French proficient Marketing Leader with 18+ years of experience leading high-stakes marketing programs at regulated companies (MediPharm Labs, SC Johnson, GE Healthcare) and agency-side for top brands (Campbell's Canada, Steam Whistle Brewery). Core Expertise: GTM strategy, brand management, financial analysis, budget optimization, digital marketing trends, AI-driven insights, CRM systems, and cross-functional team leadership. Consulting & Academia: 5+ years providing strategic growth consulting to businesses, and 4 years as a Marketing & Business Professor teaching post-graduate programs. Education: Bachelors Degree in Communications & Business, Post-Graduate Certificate in Digital Strategy & Communications Management, University of Toronto. Key Achievements Campbell’s Canada: Led shopper marketing and retail activation programs under Publicis Groupe, consistently exceeding client KPIs and satisfaction metrics. MediPharm Labs: As National Marketing Manager, successfully launched 20+ B2B/B2C health and recreational products in a highly regulated environment, securing the CBD Brand of the Year Award (KIND Magazine). SC Johnson: Executed national campaigns and product launches driving strong ROI via targeted POS, sales displays, PR, and 20+ trade show activations while strictly adhering to Health Canada regulations. GE Healthcare: Orchestrated a comprehensive brand overhaul and product launch, earning the Management Award for Outstanding Leadership.