Wongsakorn Tharonnitiwong

With over years of experience driving digital acquisition across the APAC region, I specialize in building data-driven growth engines and scaling complex MarTech ecosystems. I have a proven track record of managing multi-million-dollar budgets while fundamentally restructuring unit economics to drive exponential efficiency. From my foundational programmatic work utilizing 1st-party enterprise aviation data to managing regional performance across seven international markets at Pomelo Fashion and Mediatropy, I focus on moving beyond channel-specific tactics. I architect comprehensive growth engines that integrate advanced tracking (Google Tag Manager, Tealium, Amplitude), rigorous A/B testing, and AI-driven automation. Currently, as the Country Digital Marketing Lead for Thailand at Jobsdb by Seek, I engineer massive efficiency gains—including a recent 75% reduction in CPL and a 4x efficiency gain—by harmonizing paid media with deep technical SEO and cross-functional country marketing team alignment. Core Competencies: Full-Funnel Media Planning | MarTech Integration | 1st-Party Data Activation | Generative AI Workflows | Cross-Channel Attribution