William Armstrong

I’m a Media & Information Asset Management leader with 15+ years of experience. I don't just move files; I build the systems that make content easy to find, safe to manage, and fast to deliver. My work sits at the intersection of metadata strategy, workflow automation, shared storage, and information governance. Most recently at Peloton, I helped build and stabilize a global Iconik MAM ecosystem. I owned the platform's health, managed shared storage capacity across the U.S. and London (OpenDrives/Quantum), and partnered with Broadcast Engineering to design automated transcoding pipelines (Vantage/HiScale). I consider myself a "human sponge" and a technical translator. I take complex engineering concepts and explain them in plain English so creative teams and stakeholders can actually use the tools we build. Whether it's setting up S3 buckets in AWS, enforcing storage purge policies, or designing a metadata taxonomy from scratch, I focus on solutions that are documented, repeatable, and (most importantly) simple. What I bring to the table: - MAM/DAM & Information Governance: Expert in Iconik, MediaBeacon, and Dalet Flex. I specialize in metadata and taxonomy design that actually makes sense to the people using it. - Systems & Storage: Hands-on experience with OpenDrives/Quantum health, capacity planning, and cloud storage (AWS S3/Glacier). - Workflow Engineering: Designing automations, delivery specs, and technical documentation that teams can rely on. - Power Skills (Soft Skills): Vendor management, training, and bridging the gap between technical and non-technical teams.