Weston Brixner

Strategic hospitality marketing leader with experience driving revenue growth, brand positioning, and integrated marketing strategy across multi-property hotel portfolios and nationally recognized restaurant brands. My background combines above-property digital strategy with national brand marketing leadership, allowing me to connect long-term brand vision with performance-driven marketing execution. I have led digital and brand marketing initiatives across portfolios of hotel properties spanning major hospitality brands including Hilton, Marriott, and Hyatt. My experience includes overseeing paid media strategy, metasearch, website optimization, social media strategy, and cross-channel campaigns designed to increase direct bookings, improve channel mix, and strengthen market positioning. In my current role, I oversee national brand marketing for upscale restaurant concepts within a large hospitality organization, directing integrated campaigns, promotional strategy, social media direction, and digital performance in partnership with operations, culinary, and executive leadership teams. What differentiates my approach is the ability to bridge brand storytelling with measurable business outcomes. I work closely with revenue management, sales, and operations teams to ensure marketing strategy directly supports occupancy growth, guest acquisition, and overall profitability. I thrive in leadership roles where marketing serves as a strategic driver of business performance, and I’m particularly energized by opportunities to lead brand and digital strategy across complex hospitality portfolios.