Thais Basseti Alves Pereira Mangin

CRM and Lifecycle Marketing leader with 10+ years of experience driving customer acquisition, retention, and revenue growth across large B2C companies, e-commerce platforms, and digital products. Strong background in CRM strategy, customer lifecycle management, data-driven decision making, and multichannel orchestration (Email, Push, SMS, Web, Paid Media). Proven track record leading teams, implementing Salesforce ecosystems, and transforming customer data into scalable engagement, loyalty, and monetization strategies. Experienced working with global brands, complex databases, and cross-functional teams across Marketing, Tech, Data, and Sales.