Terrence Cui

Senior Marcom Director with 19 years in fashion, lifestyle and retail across China. Proven expertise in brand PR, market entry strategy and integrated communications for global brands. Strong capabilities in media and celebrity partnerships, product seeding, with extensive local network across press, KOLs and talent. Deep command of China's social and digital ecosystem — content, paid media, online and offline activation. Self-starter and team leader. Track record of driving brand equity and consumer engagement. Seeking senior remote roles with lifestyle and retail brands entering or scaling in China.