Syeda Rubab Ali

I am a Business and Data Analyst with experience across FMCG, logistics, and e-commerce, having worked with global organizations including Shell, Unilever Food Solutions, and Maersk. My expertise lies in translating data into actionable business insights, with hands-on experience in Power BI, KPI tracking, demand forecasting, and commercial performance optimization. I have contributed to revenue growth, operational efficiency, and digital performance improvements through data-driven decision-making. Recently, I have worked in e-commerce, driving conversion and engagement through SEO optimization, UX improvements, and campaign execution. I am currently based in Istanbul and open to opportunities in Business Analytics, Commercial Strategy, E-commerce, and Sales Operations within international and growth-focused organizations.