Swati Ranjan

I’m a Content Creator and Instructional Design professional with 13+ years of experience across Electronics, R&D, Customer Experience, and Content Strategy. Currently serving as a Senior Content Manager at Flipkart, Bangalore, I drive AI-powered content innovation by transforming complex customer journeys into intuitive, scalable learning experiences for agents and customers alike. I lead a talented team of content writers in developing troubleshooting guides, B2C communication content, smart assist systems, and knowledge management solutions for Electronics products on the Flipkart platform. My work focuses on simplifying processes, enabling faster issue resolution, and enhancing customer experience at scale. I have contributed to key CX initiatives including DIY Troubleshooting Videos and Proactive Customer Support projects, earning prestigious recognition such as the Thrive Award for innovation and impact.