Susannah Kim

Head of Marketing / VP Marketing executive with 15+ years building brands, growth engines, ecommerce businesses, and high-performing marketing organizations across media, entertainment, streaming, mobile apps, consumer products, CPG, wellness, retail, and mission-driven businesses. I specialize in full-funnel marketing strategy that connects brand positioning, product marketing, performance marketing, paid media, CRM, lifecycle marketing, ecommerce, retail marketing, content, social, partnerships, analytics, and creative into measurable revenue growth. Most recently, I led launch marketing for Zeale, a multimedia platform spanning mobile apps, web, streaming, newsletters, podcasts, social, and paid media, helping launch the platform into the Top 10 News Apps within 48 hours. I built the integrated marketing operating model across audience growth, acquisition, activation, retention, monetization, executive reporting, and scalable marketing operations. Previously, I led subscription growth strategy for Sony Pictures’ streaming division, managing a $32M digital advertising budget across SEM, PPC, video, paid media, app marketing, and acquisition campaigns while delivering 25.4% net subscriber growth. At Beachbody, I built the launch strategy and P&L for BeachbodyPerformance.com, generating $30M in year-one ecommerce revenue. At Cabeau, I led global marketing, repositioned the brand during COVID, maintained 3x ROAS, doubled ecommerce conversion, and led an 11-person team. I have also led consumer brand, retail, and portfolio growth initiatives at Coca-Cola, Natrol, MGA Entertainment, and Mars.