Sunil Panda

Digital Analytics and Customer Experience leader with 12+ years of experience helping enterprise retail organizations optimize digital experiences, improve conversion rates, and accelerate revenue growth through data-driven decision-making. My expertise spans Digital Analytics, Product Analytics, Customer Journey Analysis, Conversion Rate Optimization (CRO), Experimentation, KPI Strategy, and Digital Experience Transformation. Throughout my career at leading retail organizations including Lowe's and JCPenney, I have partnered with Product, Marketing, UX, Technology, and Finance teams to transform complex customer behavior data into actionable business outcomes. Over the years, I have led analytics initiatives that contributed to multimillion-dollar revenue impact, improved conversion performance across key retail categories, reduced cart abandonment, optimized customer journeys, and strengthened digital engagement. By leveraging Adobe Analytics, SQL, behavioral analytics platforms, experimentation frameworks, and advanced reporting solutions, I have helped teams move from reactive reporting to proactive decision-making. My leadership experience includes mentoring and developing analytics professionals, managing cross-functional stakeholders, defining measurement strategies, and driving analytics roadmaps that align with broader business objectives. I enjoy building high-performing teams, fostering a culture of experimentation, and translating analytical findings into clear, compelling recommendations that influence executive decision-making. As digital experiences continue to evolve, I am particularly interested in the intersection of Product Analytics, AI-enabled Analytics, Customer Experience Optimization, and Data-Driven Growth Strategies.