Subi Shaw

I bring 15+ years of expertise at the intersection of Global Alliance Management and Integrated Marketing. Specifically within B2B SaaS and Enterprise Tech, I specialize in building revenue-generating ecosystems from first principles. I act as a Commercial Architect—whether aligning with Product and Solution Architects to unstick complex deals through Partnerships or designing Contact-Level ABM campaigns that reactivate dormant enterprise accounts, my focus is on driving the "win-win" catalyst that expands market reach and protects the P&L. Core Expertise: ● Ecosystem Scale: Managed and Drove 30+ partner ISV & Solution ecosystem to drive global scale. ● Commercial Stewardship: Expert in co-sell, re-sell, and gainshare models that align incentives across the value chain. ● Hyperscaler Strategy: Designing co-sell frameworks and Marketplace-led motions with Cloud providers to accelerate enterprise deal velocity. ● Strategic ABM: Managed high-touch programs to secure multi-million dollar enterprise RFP wins. ● Integrated Marketing: Building 360° campaigns that surround customer behavior and drive measurable intent. I am a "hands-on" strategist comfortable navigating matrixed global environments to ensure marketing is never just a function, but a primary revenue driver.