Seth Crowder

I build the diagnostic and attribution systems that most paid media managers pay an agency or a vendor for, then use them to find the revenue everyone else's reporting is hiding. In my first month running paid media across Knowfully Learning Group's six healthcare and education brands, that meant removing $141.6K/month in misreported revenue from a $101K/month portfolio, and reversing a nine-week ROAS shortfall on the portfolio's largest brand (1.34x to 3.56x) by fixing the creative instead of cutting the budget. I've spent 8+ years running performance media across Google, Meta, Microsoft, and LinkedIn Ads, most of it in regulated industries where the tracking is broken more often than it's right. What sets my work apart isn't the platforms I run, it's the systems I build on top of them: a portfolio-wide change-governance framework that catches account swings before they become a quarter's problem, an AI Max landing-page auditor that found $17.8K in non-converting spend across 457 pages, and automated creative-performance analytics that tag every ad my brands run. Alongside my full-time roles, I've run an independent paid media consultancy (Campaign Creatives) since 2017, delivering direct-response campaigns for D2C and B2B clients, including a 9.24x ROAS engagement and a 31% CAC reduction through retargeting. I'm working toward a Director-level seat where that same instinct, turning an audit into a decision, gets applied across a larger portfolio. MBA, Indiana University Kelley School of Business.