Sayan Soren

I am a performance-focused Creative Strategist with a background in content operations and post-production leadership. While my foundation is in video editing and production management, my focus has evolved toward building structured creative systems designed to improve retention, click-through rate, and conversion performance. With experience leading editing teams, optimising audience retention, and standardising workflows, I approach creative from both an operational and strategic lens. I don’t just produce content, I build scalable creative systems aligned with platform behaviour and performance metrics.