Sara Aragao

I'm a Social Media Manager and Brand Strategist with 7 years of experience building brand voices and leading organic social end-to-end for clients across fintech, beauty, fashion, and lifestyle. At my last in-house role, I led social strategy for Crosstech Payments across Instagram, LinkedIn, and YouTube, managed a creative team of designers, copywriters, and video editors, and reported directly to the C-suite. One of my key wins was building a real-time event coverage strategy that grew monthly Instagram views by 400% in two days and became a repeatable playbook for the brand. On the agency side, I ran multiple client accounts simultaneously, adapting voice and visual identity to each. I've also led social for fashion brand Eteral, growing monthly views by 72% organically and scaling paid campaigns to a 6x increase in reach. I specialize in brand strategy, content creation, copywriting, community building, and data-informed optimization. I hold a Master's in Marketing and Social Media, am fluent in English and Portuguese, and have 4+ years working with US clients on Eastern hours. Looking for a full-time remote role as a Social Media Manager, Brand Strategist, or Content Strategist where I can own strategy, voice, and execution across multiple accounts.