sai pavan

I’m a Programmatic Analyst with 3+ years of experience managing and scaling performance marketing campaigns across Amazon DSP, DV360, and Amazon Marketing Cloud (AMC). I specialize in end-to-end campaign execution — from setup and audience strategy to optimization and performance analysis. I’ve worked extensively on full-funnel campaigns (prospecting, retargeting, and conversion), focusing on improving ROAS, conversion rates, and overall campaign efficiency. In my current role, I leverage AMC to analyze path-to-conversion data, identify high-value audiences, and uncover actionable insights that improve targeting and budget allocation. I also regularly troubleshoot delivery, tracking, and performance issues to ensure campaigns run smoothly and efficiently. I’ve managed multiple campaigns across different accounts, ensuring proper pacing, KPI tracking, and continuous optimization based on data trends. My strength lies in combining platform expertise with data-driven decision-making to deliver measurable business outcomes.