Sabrina Gaffney

I'm a Senior Copywriter with over a decade of experience helping brands, from luxury to tech, find the stories, messages, and unexpected angles that make people stop, engage, and remember. I'm equally strong in strategic thinking and creative concepting, with expertise in brand voice, positioning, storytelling, and multichannel campaigns. At Blue Nile, I helped shape the brand's positioning, developed brand voice guidelines adopted company-wide, and created email campaigns for an audience of 2M+. During my contract work, I increased click-through rates by 500% for Beardbrand by adapting successful email copy for social media. For Lucky Brand, I developed campaign strategy for the Uni Fit denim collection, which, according to the marketing director, "flew off the shelves" despite launching during the pandemic. I'm looking for a fully remote senior copywriting role where I can collaborate with talented creatives and help brands do something genuinely distinctive. I'm especially drawn to innovative consumer brands and companies making a positive difference in the world.