Rodrigo Pará

I am a senior marketing and communications executive with over 20 years of experience across advertising agencies and multinational corporations in Brazil and Latin America, specializing in Brand Strategy, CRM, and Content Leadership. For more than five years, I led Nestlé's Branding & Content function across Central America, building and directing a 35-person in-house creative agency spanning six countries and six categories, from campaign strategy to CRM, packaging, and content production. Two results define that tenure: I generated US$2.4M in operational efficiencies, 24% above target, and scaled the region's CRM database from 250,000 to over 657,000 qualified users. Earlier, at Nestlé Brazil, I grew a loyalty program's active base from 1.8M to 4.7M users in eighteen months. Since 2025 I have run my own consultancy, Carneiro & Pará, advising B2B and consumer brands on CRM strategy, brand positioning, and content, with clients including a leading fine wine importer and a national retail chain. I am looking for a remote or hybrid Director/Head-level engagement in Brand, CRM, or integrated marketing strategy, ideally with regional scope across Latin America, where I can bring both strategic direction and hands-on execution to a marketing organization.