Riddhi Kothari

I’m a Performance Marketing & Digital Marketing Specialist with 9 years of experience driving growth through data-driven paid media, digital strategy, and customer acquisition. I specialize in Google Ads, Meta Ads, LinkedIn Ads, YouTube, Performance Max, SEO, GA4, GTM, and conversion optimization. I’ve worked across diverse industries including FMCG, Healthcare, Pet Care, Education, Real Estate, Automotive, Finance, E-commerce, and B2B. My experience includes managing significant media budgets, building full-funnel strategies, improving lead quality, optimizing CAC/CPA and ROAS, and connecting marketing performance with actual business and revenue outcomes. Some of my key achievements include generating 500+ leads and 200+ walk-ins for a real estate campaign, delivering 5X ROAS for an FMCG brand, and managing high-spend performance campaigns for healthcare and pet-care businesses in the US market. I’m currently looking for remote freelance and consulting opportunities where I can take ownership of performance marketing, paid media strategy, lead generation, customer acquisition, and digital growth. I’m particularly interested in working directly with brands, startups, and businesses looking for a strategic performance marketing partner rather than just campaign execution.