Ria Scureman

Award-winning Senior Web Designer with 10+ years delivering enterprise-scale web experiences for global brands -- including 6+ years as lead designer on Lenovo's Global Web Content & Experience team. Known for delivering compelling web experiences that balance visual storytelling with performance, accessibility (WCAG 2.2), and scalability. I specialize in translating complex business goals into clean, purposeful design -- the kind that earns executive attention and actually ships. Creator of the Trackpoint Design System, an enterprise-wide framework that unified design, marketing, and engineering at Lenovo -- standardizing AEM components, establishing design tokens, and significantly accelerating global design-to-dev velocity. I also led the platform-wide migration from Adobe XD to Figma, building a scalable library system that future-proofed cross-team collaboration. I bring a strategic lens to every project -- starting with the right questions, aligning stakeholders early, and translating complex requirements into designs that are visually compelling and built to ship. My work on global campaigns for CES, MWC, Tech World, and IFA reflects that approach: high-visibility, fast-turnaround, and executed without sacrificing craft. Expert in Figma (incl. Figma Make), Webflow (certified), and AI-augmented design workflows -- from generative image tools to agentic design processes. I bring both the creative vision and the systems thinking to lead design at scale. Open to senior-level opportunities as a Senior Web Designer, Web Design Lead, or Web Creative Director -- remote or hybrid roles where design craft, systems thinking, and enterprise-scale execution are valued.