Rebecca Leitch

I am a B2B Marketing Leader with 15+ years of experience building and scaling full-funnel demand generation, Account-Based Marketing (ABM), and integrated GTM strategies across enterprise technology, cloud infrastructure, and healthcare SaaS. My passion lies in taking complex solutions and translating them into clear value propositions that resonate with C-suite decision-makers, IT leaders, and healthcare executives. Throughout my career at companies like Microsoft, Nuance, and IntelePeer, I’ve specialized in bridging the gap between Sales, Product Marketing, and Subject Matter Experts (SMEs) to accelerate pipeline velocity and maximize marketing ROI. Core Expertise & How I Drive Growth: B2B Demand Gen & ABM: Multi-channel outbound programs, Tier-1 account strategies, competitor-takeout campaigns, and full-funnel pipeline acceleration. Integrated GTM & Content: Executive thought leadership, white papers, technical blogs, webinar activations, and sales enablement assets. Field & Trade Show Strategy: End-to-end event strategy, high-converting booth messaging, pre/post-show campaigns, and executive activations. MarTech & Optimization: Campaign analytics, budget management ($700k+), lead routing/scoring, and leveraging modern MarTech and AI workflows Copilot, Claude, ChatGPT to boost team efficiency. Open to networking, strategic marketing discussions, and exploring executive/senior leadership opportunities in B2B Tech, SaaS, and Healthcare.