Rashad Rahmanov

I'm a brand and product marketing manager with 14+ years in FMCG, beverages and pharmaceuticals, working for international and regional leaders including Novo Nordisk, Mondelēz International, Carlsberg Group, Azersun Holding and Avrora Group. My work covers the full marketing cycle: new product development and launches, pricing and margin optimization, annual marketing plans and budget control, trade marketing and in-store execution, advertising and BTL campaigns, events and sponsorships, and close collaboration with sales teams and key accounts. Two highlights: - At Avrora Group I launched new products that extended the Berg energy-drink portfolio into the mass-economy segment, owned pricing and margin optimization, and ran guerrilla and BTL activations with agency partners. - At Mazarina Trade Company, as Group Marketing Manager, I led trade marketing for TZMO, Synergetic and SC Johnson brands and built the business strategy for the Penna private-label brand. Most recently, as Product Manager at Novo Nordisk, I planned the customer journey and developed product campaigns across advertising, sales-force materials and digital channels. Next, I'm looking for a remote Brand, Product Marketing or Marketing Manager role with a consumer goods, healthcare or beverage company, where I can own brand plans end to end and work with sales and agency teams across time zones. I'm fluent in English and Russian, based in Baku (GMT+4), can cover the full US Eastern business day, and can start immediately.