Raquel Vieira

I am a dynamic Marketing Manager with 10 years of cross-functional experience leading high-impact strategies across B2B and B2C. Throughout my career, I have specialised in bridging the gap between data-driven insights and creative execution, with a deep focus on CRM strategy (HubSpot), performance marketing, and data analytics. My background is rooted in driving measurable business outcomes, such as increasing lead generation by 52% in my most recent role as a Marketing & Data Insights Lead and achieving 36% YoY sales growth in the healthcare B2B e-commerce space. I have a proven track record of enabling new CRM features across international markets, streamlining workflows through automation, and building automated dashboards using Looker Studio and Google Analytics 4 to ensure stakeholder alignment. My technical toolkit is extensive, including expert-level management of Google Ads, Meta Ads, Shopify, and SEO strategies. Having worked as an Account Manager at Google and led teams as a Scrum Master, I thrive in agile, fast-paced environments. I am looking for a senior remote marketing or growth role where I can leverage my bilingual skills (Portuguese and English) and to take ownership of the full marketing funnel.