Prashant Pandey

Performance and programmatic marketer with 8+ years managing multimillion-dollar campaigns up to $10M/month in media across DV360, The Trade Desk, Amazon DSP, Beeswax (FreeWheel), Google, Meta, Simpli.fi, GroundTruth, CM360, and YouTube. Most recently at Atlas AI, I trained an AI agent to plan and scale programmatic campaigns and built the entire growth engine end-to-end — Google Ads, GA4, GTM (code-level), automation, and landing pages hitting 20% lower cost per conversion on a $1,500/day budget. Before that, at Dentsu (Switzerland accounts: Cornercard, Polestar, Kellogg's), I oversaw $10M/month in performance and branding media with 90%+ KPI attainment. At Samsung R&D, I controlled $50M/quarter in programmatic ad ops for HBO, Sky, and Samsung. At BrandMuscle, I executed 25K+ campaigns totaling $100M+ in media across US accounts (Allstate, GE, Liberty Tax, Husqvarna, and others), driving 30% higher conversions at 20% lower cost. Comfortable owning the full paid stack: media planning, programmatic buying, tracking (GA4, GTM, Floodlight), attribution, DMP activation (Oracle BlueKai), brand safety (IAS, DoubleVerify), and reporting (Looker Studio, DOMO). Based in India, remote-native, flexible to US/EU hours. Open to full-time remote, contract, and fractional roles.