Prabhjot Kaur

I got into SEO because I wanted to understand how things get found. Then Search started changing, and I got obsessed with the harder question: how do brands stay visible when Google isn't the only answer engine anymore? That's where I work now. AI visibility strategy, where SEO meets GEO, LLM citation mechanics, and generative search. What I actually do: • On-page SEO, keyword research, content architecture • Schema markup and technical audits (Article, FAQ, Organisation, Person) • GEO audits - entity signals, citation gaps, AI discoverability • User intent and query analysis, going past the keyword to understand what someone actually wants • AI citation testing - structured prompt sets across ChatGPT, Perplexity, Claude, Gemini, tracking whether a brand appears, how it's described, and where the gaps are • Off-page outreach, backlink building, Guest post strategy What that looks like in practice: spotting a GSC impressions drop before anyone flags it, tracing it to Google's AI Overview rollout, building a full SEO + GEO response strategy. Running a schema audit across an entire content library and having every blog pass Rich Results validation. Designing query test sets to measure brand visibility inside AI answers, then turning those results into a citation analysis report. Currently running AI visibility query tests and building citation reports as part of a live internship, and documenting every week of it publicly: • prabhjot-kaurr.github.io/internship-journal • Portfolio: prabhjot-kaurr.github.io