Paulo Muzyczuk

I’m a marketing analytics specialist. I help marketing and sales teams decide where to spend their budget and measure what that spend returns. My focus is marketing measurement: Marketing Mix Modelling (MMM), multi-touch attribution (MTA), geo-lift tests and causal impact analysis, plus the data models and dashboards that put results in front of decision-makers. I work mainly with SQL, dbt, Snowflake, BigQuery and Tableau. I have 6+ years of experience. Most recently I was a Senior Data Analyst at Qonto (fintech). Before that I spent four and a half years at McMakler (real estate, Berlin), growing from Marketing Data Analyst to Senior Marketing & Sales Analytics Specialist. There I built the marketing budget planning and reporting structure, a Monte Carlo-based TV budget allocation tool and 30+ Tableau dashboards. I started my career at Evino (e-commerce, São Paulo), running experiments and a ~US$200k monthly Meta budget. Two achievements: At McMakler, I raised the lead conversion rate by 5% by redesigning how the pre-sales team prioritised its calling list. At Qonto, I took a multi-touch attribution model into production inside a 200+ model dbt project on Snowflake, giving marketing one consistent cross-channel view of channel performance. Outside work, I build and run production software end to end, including a care-coordination app that handles sensitive health data, with 170+ automated tests, CI/CD and an AI-assisted development workflow. Next, I’m looking for a fully remote, senior individual-contributor role in marketing analytics or marketing science (measurement, attribution/MMM, experimentation) at a company where analysis directly shapes budget decisions. I’m an EU citizen based in Berlin (CET), comfortable across European time zones with partial US East Coast or Asia overlap, and I work in English, Portuguese and Spanish.