Parth Shah

Data & Media Analytics professional with 7+ years of experience delivering insight-driven decisions across FMCG, finance, and global markets. Hold an M.Sc. in Statistics and completed an 8-month project and internship with Maharashtra Sales Tax, contributing to revenue-risk analysis and predictive modeling. Skilled in statistical techniques, consumer analytics, and campaign measurement using SPSS, advanced Excel, and foundational Python/SQL. Proven track record of improving media ROI, enhancing analytical efficiency and translating complex datasets into insights that influence strategy. Recognized for driving data accuracy, streamlining analysis frameworks, and enabling business teams to make faster, evidence-based decisions.