Nitika Mathur

Hi, I'm Nitika 👋 — an Account Director who's spent 8+ years doing the thing I genuinely love: turning complex brand problems into clear strategies, and making sure those strategies actually get executed. At Reinvent Digital, I've grown from hands-on execution to leading brand marketing mandates end-to-end — owning strategy, creative direction, performance, SEO, content, and media for retained clients across healthcare, FMCG, e-commerce, education, tech etc. I work closely with founders, CXOs, and marketing heads, while staying deeply involved with the teams doing the work — because that's where the gap usually lives. What I enjoy most is bringing structure to complexity. Aligning brand, performance, content, and media so everyone moves in the same direction. I've managed ₹50L+ in monthly media spend, led 15+ concurrent accounts with 100% retention, and driven consistent growth through QBRs, cross-functional alignment, and honest client conversations. I care about: → Brand thinking that holds up under performance pressure → Teams that collaborate, not just coordinate → Communication that's clear, not corporate → Growth that's sustainable, not just reportable Colleagues describe me as organised, calm under pressure, and someone who keeps things moving without making it stressful. I take the work seriously — not myself. 😊