Nancy Gideon

Email Marketing Specialist I help e-commerce brands turn email lists into predictable revenue. My focus is simple: build high-converting automations, send strategic campaigns, and optimize performance using data, not guesswork. I set up and optimize email marketing systems from the ground up, including list cleaning, proper consent tagging, smart segmentation, and deliverability best practices. I build core revenue-driving flows such as Abandoned Cart, Browse Abandonment, Welcome Series, Post-Purchase, Winback, and Customer Retention sequences, all structured to increase conversions and customer lifetime value. Beyond automation, I create targeted campaign calendars aligned with promotions, launches, and seasonal opportunities. I analyze key metrics, open rate, click rate, conversion rate, revenue per recipient, and continuously improve subject lines, messaging, timing, and offers to maximize performance. I understand that strong email marketing is both technical and psychological. Clean data, segmentation, compelling copy, and clear calls to action are non-negotiable in my process. What you get working with me: • Revenue-focused strategy • Clean, organized backend systems • Persuasive, conversion-driven copy • Ongoing optimization based on results I approach every brand like it’s my own. If you want email marketing that drives measurable growth, not just sends newsletters, I’m ready to help you scale.