Mujtaba Anwar

Performance marketer with 4+ years of experience focused on one thing: turning ad spend into qualified cases and revenue for US-based law firms. I don’t approach this as a typical media buyer. My focus is on the full acquisition system—offer positioning, channel selection, search intent, funnel flow, and conversion tracking—so campaigns actually produce booked consultations and retained clients, not just clicks. I’ve managed Google Ads (Search, YouTube), Meta Ads, and Local Service Ads across multiple legal niches including immigration, family law, estate planning, personal injury, and tax. My strength lies in identifying what to scale, cutting wasted spend through aggressive search term control, and building funnels that push users toward taking action (calls or booked consults). I’ve worked on campaigns with budgets ranging from lean testing phases to scaled monthly spend, always with a focus on cost per qualified lead and ROI—not vanity metrics. I’m also experienced in fixing broken tracking setups and implementing reliable attribution using GTM and UTMs, which is where most campaigns fail without even realizing it. I’m looking for a remote role where I can own performance end-to-end—working with teams that care about measurable growth, not just running ads for the sake of it.