Mostafa Salah

I'm a performance marketing specialist with 3+ years running paid search and paid social for automotive, luxury, financial services and FMCG brands across the Middle East and GCC. At Publicis Groupe (Starcom), I lead Meta, TikTok, X and Snapchat campaigns for 8+ Stellantis brands across 6 markets, managing over USD 1.2M in annual media budgets. I also run the Ferrari Approved pre-owned campaign across Google Ads (Search and YouTube) and Meta in all 6 GCC markets, with a USD 750K budget. My focus is lead generation, audience segmentation and full-funnel strategy. The results so far: an 18% cut in cost per lead and ROAS improvements of up to 27%. Before that, at WPP GroupM, I managed USD 700K+ across Google, Meta, TikTok, LinkedIn, X and Snapchat, lifting conversions by 31%. At Nestlé, I built B2B lead generation pipelines and Power BI dashboards. I hold Meta Certified Media Buying Professional and Meta Certified AI and Performance Marketing Specialist certifications. I'm now based in Switzerland (CET) and looking for a remote paid media, paid social or growth role with a European or MENA-focused team, full-time, contract or freelance.