Mike Truesdale

Creative Executive & Content Strategy Leader with 10+ years shaping high-impact programming across Streaming, FAST, and AVOD. I specialize in content strategy, acquisition, and programming that drives audience growth, revenue, and platform identity. Known for blending data-driven decision-making with creative instinct, on-air experience, and a collaborative leadership style, I thrive in roles where content performance and creative development intersect. Core strengths: building and optimizing channel portfolios, leading cross-functional teams, crafting distinctive platform voice, and developing content that deepens engagement. Selected accomplishments: • Led the Movies, Comedy & VOD verticals at Pluto TV, overseeing content strategy, acquisition, scheduling, and performance across top-performing genres growing content offering at least 30% YoY. • Drove audience growth and improved channel performance through data-led programming decisions, content curation, and strategic launches. • Created and hosted “What’s On,” Pluto TV’s daily flagship show, and led live events, clip specials, and on-camera talent initiatives. • Managed content portfolios across 200+ channels over nearly 11 years, collaborating with studios, distributors, and internal creative teams to shape platform identity. • Built and led cross-functional teams across content, editorial, production, and marketing to deliver high-quality programming and brand voice consistency. With a background rooted in performance (The Groundlings, national commercial campaigns, TV, voiceover, hosting, and podcasting), I bring storytelling agility, creativity and data-informed strategy to everything I do—whether developing a content slate or representing a brand on camera. 🎯 Currently open to opportunities in: Content Strategy, Programming, Creative Development, Editorial Leadership, Creative Production, and On-Air / Talent-driven roles within streaming, digital media, and entertainment.