Michael Nesci

• Managed HubSpot CRM administration for 5,000+ contacts, supporting GTM lifecycle management, segmentation, reporting, and CRM data hygiene • Designed marketing workflow automations to enable scalable campaign execution, increase lead routing efficiency, and improve CRM data consistency • Analyzed marketing and sales data to support lead scoring, lead qualification and faster sales follow-up, and to identify opportunities for process optimization • Monitored HubSpot, Google Analytics and Google Ads reporting to evaluate performance against KPIs and identify opportunities for funnel optimization • Partnered with sales teams to evaluate lead quality and refine lead qualification processes, and improve alignment across teams • Created and maintained documentation for marketing operations processes, technical implementations, workflows and experimentation procedures