Melanie Swan

I'm a loyalty, lifecycle, and customer advocacy marketer with about 15 years of experience building and growing programs that keep customers engaged and coming back. I've worked across hospitality, QSR, CPG, telecom, and affinity insurance, at brands like IHG Hotels & Resorts, Inspire Brands, Kao, and Cox Communications. I'm currently Loyalty Marketing Manager (Contract) at AGIA Affinity. Two achievements I'm proud of: At IHG, I led global marketing for IHG Business Rewards across 100+ countries, driving program penetration across a portfolio of 13 hotel brands within IHG's 100M+ member loyalty ecosystem. At AGIA Affinity, I built a customer advocacy and loyalty program from scratch in a regulated insurance environment, including newsletters, advocacy content, and customer interviews. It grew referral pipeline contribution 12% within the first two quarters of launch. Next, I'm looking for a fully remote, US-based role in loyalty, lifecycle, retention, CRM, or customer marketing, owning both strategy and execution. I'm especially drawn to travel, hospitality, wellness, and creative, consumer-facing brands where customer experience is central to growth.