Max Mcnally

Own B2C revenue and channel P&L across Amazon Seller Central (FBA/FBM) and Shopify D2C, with a mandate to substantially grow daily run rate. Leading the relaunch of smartliner-usa.com on a headless Shopify architecture: one dynamic product template in place of per-product templates, page migration from Directus, and a redesigned Year/Make/Model results experience. Set catalog policy of one UPC per part number and one ASIN per physical product; leading the ACES fitment coverage audit and duplicate-ASIN consolidation across ~8,000 listings. Diagnosed and separated incorrectly built Amazon variation families tied to a sales decline, validating on a test family before rolling out. Built an FBA replenishment tool that sets ship quantities from trailing 91-day velocity against a 45–60 day cover target, capped by warehouse stock and gated by a per-listing margin calculator. Launched a listing-scoring program across Amazon, Walmart, and TikTok Shop, benchmarking against top competitors and prioritizing fixes by inventory position. Proposed Vendor/Seller brand segmentation to stop Amazon Vendor offers competing with Kramer's own Seller offers for the Buy Box. Rolled out Loop Returns, Amazon 0% APR customer financing on $200+ listings, and a daily SEO content program for backlinks and organic traffic. Defined the B2C/Marketing operating model with the Director of Marketing; manage the listing creation team; deliver a weekly B2C recap to leadership.