Matt Rhoads

Principal Data Architect and Business Intelligence leader with 25+ years of experience designing enterprise data platforms, data warehouses, and analytics solutions. I specialize in building scalable data architectures, optimizing relational database performance, and designing ETL pipelines that support complex enterprise reporting and analytics environments. Throughout my career I have worked extensively across the SQL Server ecosystem, developing solutions that improve operational efficiency, automate large-scale workflows, and support high-impact business intelligence initiatives. Key areas of expertise include: • Data architecture and relational database design • Query optimization and database performance tuning • ETL pipeline development (SSIS) • Enterprise data warehousing and dimensional modeling • Business intelligence platforms (Power BI, SSRS, Qlik) • SQL Server, Oracle, PostgreSQL, and MySQL environments I have a strong track record of working with enterprise clients to translate complex business requirements into scalable technical solutions, including automation tools that have reduced operational workflows from days or weeks to seconds.