Maria Dede

Experienced eCommerce & Product professional with 12+ years across retail, FMCG, pharma, and beauty/fashion. Focused on revenue growth, sales performance, and conversion rate optimization (CRO) through pricing strategy, assortment optimization, and demand planning (SAP). Strong experience in eCommerce analytics and performance tracking (Google Analytics, Tableau, Metabase), leveraging data to improve product discovery, user experience (UX), and on-site conversion.