Marcus Kaspar

I'm a Creative Director with 20+ years of experience leading creative teams and shaping brand concepts for some of Germany's strongest agencies – among them Jung von Matt, Grabarz & Partner, Publicis, and Serviceplan. My strength is translating complex briefs into clear, emotional, and effective communication. I've led art direction and concepting across advertising, branding, digital, and film – steering projects from initial strategy through final delivery, working directly with clients as well as agency teams. What sets me apart today is how I use generative AI as a serious creative tool – starting way back in 2023, when there were hardly any AI generated images on Linkedin to be seen. With Midjourney, Nano Banana, Kling, Seedance, and other tools, I develop visual concepts and animations faster, explore directions more broadly, and produce work that feels both fresh and conceptually sound – and after all, makes it directly from my computer to the big screen on TV, the movies or the company's channels. AI doesn't replace the idea – it accelerates getting there. Based in Milan and occasionally in Hamburg. Working across European markets in German, English, and Italian (if you don't mind hearing me talk with Yoda's grammar).