Marcela Ortiz

I build the people systems that make organizational growth sustainable. With 10+ years as a Strategic HR Business Partner and Organizational Effectiveness specialist, I've partnered with executive leadership across two worlds: Big Four rigour at Ernst & Young (9 years, 1,000+ employees across LATAM) and high-growth tech at Simetrik, a B2B fintech scale-up where I've been designing talent infrastructure from scratch. What I do best: → Architect performance, development & talent frameworks aligned with business OKRs → Advise C-suite on org design, workforce planning & leadership effectiveness → Build people analytics capabilities that turn HR data into executive decisions → Lead cultural transformation without losing what makes a company's culture unique → Develop leaders at scale — through coaching, capability programs & organizational change I believe HR's job is to remove friction from growth. That means understanding the business deeply enough to know which people decisions will create leverage — and having the courage to make them. Currently based in Bogotá. Open to senior HRBP, Talent Management, and Organizational Development roles in LATAM and globally (remote/hybrid). Languages: Spanish (native) · English B2 (professional working proficiency) Certifications: ICAgile (Agile Team Facilitator, Systems Coaching, Liberating Structures) · SHRM 2025 · Professional Coaching (BLUM)