mahdi goodarzi

The part of marketing I actually enjoy is figuring out where the real leverage is hiding. Usually it's not where people think. At my previous job, it wasn’t the ad spend that was the problem, but rather the attribution model. We were optimizing based on the last click, which meant we were optimizing on false data. Once I implemented AppsFlyer, Mixpanel, and Salesforce, the entire picture changed. Our cost of acquisition (CAC) dropped by 35% year-on-year, our registered clients doubled to over 100,000, and we finally identified which IB partners were actually driving value. At Watchonline (e-commerce watch marketplace), the leverage was the team structure, not the budget. At Webchare, it was the reporting framework; clients couldn't trust results they couldn't see being built. That's how I work. Find the thing that's quietly breaking everything else. Fix it first. Then the numbers move. Ten years in fintech, forex, and performance marketing. Python and SQL for the modelling work. MBA in Digital Marketing. Marketing. Open to remote or hybrid leadership roles in Growth, Performance Marketing, or Marketing Analytics. Based in Yerevan, open to the right role in EU, Dubai, or UK. Let’s connect: m.goodarzidm@gmail.com Core focus areas: → Paid acquisition & IB/affiliate partner scaling → RFM segmentation & retention systems → Multi-touch attribution (AppsFlyer, Mixpanel, Salesforce) → Executive BI reporting (Power BI, Looker Studio) → Market expansion across Middle East & emerging markets