Mack Anderson

I'm a paid social manager with nearly five years of experience in entertainment media, leading campaigns for some of television's most recognized titles and tentpole events. At OMG23, an Omnicom agency dedicated to Disney-owned properties, I oversee paid social strategy and execution for ABC Entertainment programming. My work spans the full campaign lifecycle from strategy, execution, optimization and reporting. I've managed campaigns across live events, long-running series, and competition shows, and recently taken on ownership of influencer activations alongside traditional paid media efforts. I am well versed in Facebook, TikTok, Pinterest, Snapchat, X (Formerly Twitter) and Google Ads Managers, and also have experience with LinkedIn Ads Manager, Paid Search and Programmatic Buying. Open to opportunities in Central or Eastern time zones.