Luis Herrero

Senior Product Designer with 15+ years of experience leading product design, UX/UI, interaction design, and motion design across SaaS, OTT, and IoT industries. I design products that people actually use at scale: 420K downloads on Showpal, 150+ new users in 6 weeks on Milanuncios Pro, and 8 years leading design at Plex across mobile, web, and TV for millions of active users worldwide. Proven track record building and scaling design systems, running user research and usability testing, and translating complex business and user requirements into intuitive, high-impact experiences. Experienced in leading cross-functional teams, defining product strategy, and delivering products on time and aligned with business goals.