Lorinda Church

With over 8 years of category management experience and 17 years in retail, I bring a wealth of expertise in driving growth through data analysis, modular planning, and strategic execution. I have a deep understanding of consumer-packaged goods (CPG) within the Walmart and Sam’s Club ecosystems, and I’m highly skilled in planogram management, assortment optimization, and category analytics. As Senior Category Specialist – Fresh & Frozen Meat & Seafood (Sam’s Club) at Acosta, I lead the modular development for Frozen Seafood (39-PI) and Frozen Meat (96-PI) while managing a team supporting Fresh Meat and Seafood (72, 76, 93). Partnering with merchants, replenishment, and modular execution teams, I’ve delivered measurable results, including a 14% improvement in scan efficiency and a 12.8% reduction in throw retail dollars for 2025. My leadership philosophy blends data-driven insights, ethical business practices, and cross-functional collaboration. I prioritize confidentiality, accuracy, and results—building trusted relationships that guide decision-making and long-term category success. Core Competencies: Category Management • Modular Planning • Planogram Development • JDA/Blue Yonder • Space IQ • CPG Strategy • Assortment Optimization • Shrink Reduction • Sales Growth • Fresh & Frozen Meat and Seafood • Retail Analytics • Leadership & Mentorship • Walmart/Sam’s Club Expertise