Logan Rosenthal

I am a Lifecycle and Growth Marketing leader who builds the systems most teams overlook. Segmentation logic, automation frameworks, behavioral triggers, and cross-channel orchestration that turn first-time buyers into long-term, high-value customers. My focus is simple. Make retention and revenue repeatable. I help B2C and B2B2C organizations move from fragmented messaging to disciplined lifecycle engines that scale across email, SMS, paid media, direct mail, and in-app experiences. Over my career, I have led lifecycle programs that connect strategy to execution and execution to measurable outcomes. • Increased retention and conversion by 15% at ULINE through an omnichannel lifecycle strategy • Designed and launched 20+ automated lifecycle programs using behavioral triggers, segmentation, and personalization • Improved acquisition and retention metrics by 15% at Hadassah through integrated omnichannel campaigns • Reduced CAC by 10% at TIAA by implementing structured A/B testing frameworks across segmented audiences The work does not stop at campaigns. I build the operational backbone that makes them scalable. Testing frameworks, dashboards, lifecycle architecture, and cross-functional alignment that keeps marketing accountable. I have partnered closely with Product, Engineering, Analytics, Finance, Legal, and Compliance to ensure lifecycle is measurable, governed, and tied to business outcomes. Across Financial Services, Retail, Insurance, Industrial Supply, and Nonprofit sectors, I have built lifecycle programs for organizations including Allstate, JPMorgan Chase, Walgreens, TIAA, ULINE, and the American Medical Association. If you are looking to strengthen retention, build a scalable lifecycle engine, or bring structure and accountability to growth marketing, let’s connect. Right message. Right person. Right time. Right way. That's what I build. Lifecycle and CRM leader looking for the next great problem to solve. Let me help you!