Lauren Schultz

Product and Content leader with 15+ years of experience driving strategy, execution, and growth across global consumer platforms at Apple, Samsung, and high-growth startups. Proven track record of owning end-to-end product lifecycles, from zero-to-one launches to scaling products serving 88 million monthly active users. Deep expertise in AI-powered features, A/B testing, data-driven experimentation, and personalisation engines, including launching an AI playlist builder and building an internal multivariate testing platform at Apple. Led mobile app redesigns that increased engagement by 12%, reduced churn by 14%, and delivered 88% above OKR targets through user research and iterative development. Skilled in cross-functional stakeholder management across international teams and time zones, agile methodologies, product roadmapping, and translating complex user needs into clear product requirements. Early career includes content strategy, creator partnerships, and audience growth at Maker Studios and Disney, working directly with top YouTube creators and major brands to drive campaign performance and channel optimisation. This unique blend of product management fluency and content expertise enables a commercially minded, user-centric approach to building products that people love and that deliver measurable business outcomes. **Core competencies:** Product management · A/B testing and experimentation · Data-driven decision making · Cross-functional leadership · Stakeholder management · Mobile and consumer platforms · Zero-to-one product launches · Agile and Scrum · User research and insights · Growth and retention · OKR and KPI tracking · Go-to-market strategy · Roadmapping and prioritization · Content strategy · Creator partnerships