Lauren Kwiatek

Employer Brand Manager and Creative Strategy Leader with 15+ years of end-to-end ownership across EVP/PVP development, full-funnel talent marketing, enterprise design, and executive reporting at Fortune 500 scale. Single-handedly architected Farmers Insurance’s enterprise employer brand from zero, delivering a people promise that reached 16,000+ employees, generated 3M+ annual impressions, and drove 10–25% applicant-volume lifts. No handoffs. The full lifecycle, from research and creative direction through multi-channel campaign execution, governance, and C-suite reporting, is built and owned end-to-end, so impact is never lost between teams.