Lauren Kane Joyner

Content marketing leader. Brand storyteller. Growth driver. I build content engines that do more than fill editorial calendars; they move buyers, build trust, and drive pipeline. With 10+ years in B2B SaaS, I've led content strategy across the full funnel: from SEO-driven blog programs and executive thought leadership to webinars, podcasts, case studies, and multi-channel campaigns. I've grown organic traffic by 50%+ in a single quarter, built newsletter audiences from zero to 1M+ subscribers, and partnered closely with demand gen, product marketing, sales, and customer success to make content a real revenue lever. I care deeply about brand voice, the kind of editorial precision that makes a reader trust a company before they ever talk to sales. And I bring the operational rigor to match: content calendars, workflow systems, freelance team management, and KPIs that actually connect to business outcomes. Whether I'm ghostwriting a Forbes byline for a CEO, launching a webinar program from scratch, or rebuilding a website's content architecture, I show up ready to do the strategic thinking and the work. Currently exploring senior content marketing leadership roles in B2B SaaS—ideally with a mission-driven company where content is treated as a growth asset, not an afterthought.